Is Fear Keeping You From Growing Your Business?
Fear of telling your story on video could be keeping you from reaching new customers and clients. Now, this generally isn't the "staring a hungry grizzly in the mouth and I'm covered in raw hamburger" kind of fear, but more of a "I have an essay due tomorrow for English class and I don't know what to write" kind of fear. Although some people may prefer the former scenario over the latter.
At any rate, we help you get past fear or any other reason you have for not making online video a part of your marketing profile.
We do this by helping you tell your story.
The story we tell about your business, your service, or your product is what sets you apart from everyone else in your market. Telling your story in video is what will get you noticed.
Have you noticed how much more video there is on the internet? There are more new videos, and more people watching those videos, every single day. And every day your video story is not out there, people are missing your message.
Chances are other businesses in your market already have a plan for producing videos on a regular schedule or they are working on one. And they're the ones who will get noticed.
How To Get Noticed
One of the biggest problems businesses face is getting noticed, right? That is, setting themselves apart from other people and businesses in the market.
What makes you unique? In the case of personal or professional services, often times it's the individual personality that makes the difference. Web video gives you the chance to thoroughly show who you are and give your future clients a stronger reason to choose your business over another.
If you offer products, this is a more effective way to show the "ownership experience". Right now it's commonplace for eCommerce stores to show an image and product description. Some even do interesting things with the product images to make them more "dynamic". But even fewer make the effort to produce video demonstrating the product or showing how it will solve your customer's problem.
For example, let's say you want to sell a used car online. That's generally something that's difficult to do because the person doing the car shopping wants to know that the car runs, what it sounds like, how it drives, etc. While you can certainly describe these things and even show a few photos, how much more impact will it make when they actually see and hear the engine turn over right away, hear it purr, and even get a "behind the wheel" view as it's driving?
This is telling the story of that particular car. It's unique and will not be found anywhere else in the world.
You can even put your own twist on common products. By sharing your own experience with products like, say, blank CDs you can become the expert and trusted source not only for blank media but for other consumable office products. You build the relationship with your customers through video and they begin to feel like they know you.
Video Email Marketing
You really leverage this effect when you begin to use video in your regular email correspondence with your email list. If you're showing up in a video once or twice a week letting them know what you've recently found new in your market, or even your own analysis of what's happening in the market, you build an even higher level of trust and will be the first person they contact when they're ready to make a purchase.