Dangers of Outsourcing Your Video Marketing

It's very tempting to outsource your video marketing.

Your plate is already full with other aspects of marketing your business.  You have articles to write, webpages to create, orders to fulfill, blogs to maintain, etc. Who has time to learn yet another skill when there are all those other things to take care of?

And you may not even want to be on camera anyway.

Hiring out your video marketing can be a good idea, but you need be careful about who you work with.  You need to know that the company that you're hiring to do video work can understand your audience can speak in their language.

And by "language" I mean speaking at their level and in their idiom.

For example, if you are speaking to engineers you wouldn't use words like "doodad" and "thingamajig" to describe technical matters.  If you did that you would lose credibility with that audience and any potential business with them.

If your audience is primarily in the United States you need to be careful about hiring overseas talent for script writing.  It is pretty obvious to a native English speaker when most non-native English speakers write for marketing.  They tend to use uncommon words (like they were pulled from a dictionary) and unusual sentence structure that quickly alienates people.

So technical competence is really just one factor in selecting a company to do your video marketing.  You need to know that they can create a compelling story around your business and deliver that message to a receptive audience.