Resorts Using Online Marketing For More Business

With challenges in the economy more businesses are starting to get creative with their marketing. Many local businesses have started using online marketing methods to get the word out about their products and services, but resorts seem to be a little slower in this regard.

While many online businesses from car dealers to flower shops have started using the Internet to let the world know about their stuff, resorts still seem to stick to their marketing efforts of using flyers and word-of-mouth.

While these may still be effective, they're missing out on an entire audience.

However, there are some that are starting to use online marketing tools and getting involved in some creative ways to let the world know about the resorts and their uniqueness.

An employee at a Park City resort in Utah has a blog where he discusses not only his own resort's amenities and services, but he comments on the industry in general. This makes his blog not only a resource for his employer, but a resource people will go to even if they do not intend to go to Park City. This is valuable on the word-of-mouth aspect because someone always knows someone who's looking to go on a vacation.

Another resort, the Searchmont Resort, uses rich media on their website to show very cool experiences that visitors will get when they visit. In this example, they use photos in a slideshow to show what a good time people had at a recent race.

This is really just the tip of the iceberg. On a personal level, I hope that more resorts use rich media like this, and become more engaged with their potential visitors, so that you can have a better idea if a resort will match what you're looking for in a vacation.