Using Online Video Marketing For Local Business

With the advent of the Internet and online commerce, local businesses had some fear about competing with other businesses from all over the world. However, now more local businesses are realizing that they can bring in more local customers by leveraging the power of the Internet.

One of the ways a local brick-and-mortar business can set itself apart from online only businesses, is to use video to show their personality and their physical location.

Now that the newness of online shopping has worn down, people seem to be desiring a more intimate connection with the people they shop from.

There are easy ways to do this, and are more involved ways to do this. The easy way is to take some photographs of your business and the products you offer, compose them into a slideshow, add some music and text, and you're done!

In fact, there is one business that specializes in this called Jivox.

They will take all the materials mentioned above, along with some stock video and photos if you need more, and help you create a video from that that points back to your website, your physical address, and you can even enter phone number.

The creation and hosting of your videos free, but they do charge for any additional advertising you want to do with it. For example, they will publish it to other websites if you want to spend a little extra money to get more exposure and visibility.

The more expensive route is to hire a videographer to come to your business, shoot video and do an interview with you. This can let a bit more of your personality shine through, but is also going to be much more expensive. Something like this generally runs in the range of a few thousand dollars. And that's not including any additional marketing that you want to do with this video.

Local businesses really should look at adding video to their marketing mix. Whether it's simple and inexpensive slideshow type of video with a service like Jivox, or a full-blown video production with the professional videographer, you're destined to get more traffic and more sales you make this more intimate connection with your customers.